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The Power of Business SMS: Why It’s Time to Connect with Customers via Text

By Jim Machi - CMO 

Why Business SMS? Why Now? – Connecting with Customers in the Digital Age

In today’s fast-paced world, staying connected with customers is more important than ever. But with so many communication channels, how do businesses ensure their messages stand out? The answer: Business SMS. It’s not just a trend—it’s a powerful tool reshaping customer communication. Here’s why Business SMS is essential and why now is the perfect time for businesses to adopt it.

The Power of SMS in Business Communication

Imagine this: you’ve scheduled a dentist appointment months ago, and the day is fast approaching. A quick text reminder pops up on your phone: “Your appointment is tomorrow at 10 AM.” This simple message can make all the difference, ensuring you show up on time and helping the business avoid a missed appointment.

Or perhaps you’ve dropped off clothes at a dry cleaner and receive a text saying, “Your order is ready for pickup.” These are just a few real-world examples of how Business SMS is being used to enhance customer experiences, keep businesses on track, and foster loyalty.

Why Are Businesses Turning to SMS?

  1. Higher Engagement Rates: SMS boasts an impressive open rate of up to 98%, far higher than email. This means your messages—whether appointment reminders, promotions, or updates—are more likely to be seen and acted upon.

  2. Stronger Customer Relationships: SMS offers a personal, real-time communication channel that improves customer satisfaction. A timely text can make customers feel valued and enhance their overall experience with your business.

The Challenges of Business SMS

While Business SMS is powerful, it does come with a few challenges. First, it’s more expensive than email. However, with the high engagement rates and improved customer service, the investment pays off.

Second, to send business SMS in the U.S., you need to register with The Campaign Registry (TCR) for 10DLC (10-Digit Long Code) numbers. This process helps curb spam and ensures your messages are legitimate. Though it requires some effort, it’s well worth it to ensure compliance and better customer experiences.

Getting Started with Business SMS

Ready to implement Business SMS? Clearspan Cloud has you covered! Our Clearspan Cloud UCaaS system makes integrating SMS easy, and we also help with the 10DLC registration process. Plus, we’ll guide you on getting customer consent before sending SMS, ensuring your communications are welcomed.


Looking Ahead

Imagine a future where your business communicates with customers instantly, efficiently, and personally. Business SMS isn’t just a convenience—it’s a necessity for building trust and staying ahead of the competition.

If you’re ready to take your customer communication to the next level, Clearspan Cloud is here to help. Let’s ensure you’re ready for the future of business communication!


Start using Business SMS today! Contact Clearspan Cloud to learn more and get started on enhancing your customer communications.


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