Why Some Businesses Just Want a Basic Phone System
By Jim Machi - CMO
Why are some businesses asking about “a basic phone system”. First of all, many businesses, especially small businesses, understand the value of phone calls (see the “Why Voice Still Matters in Business Communications” blog) and don’t want to pay more for functionality they see as not entirely necessary to them (such as AI or mobile clients.) In this case, it is important to understand what that business is trying to achieve to see if a full UC system might indeed be really good for them, and they’re not just getting flummoxed with all the marketing hype.
Secondly, I believe knowledge worker type businesses are also asking this question. And I believe this since I see this in the Clearspan customer base. We typically sell to large enterprises and large school systems. These customers might already have a video or collaboration type client in use (Zoom, Microsoft Teams, Webex). And while they use that internally to collaborate, they want to use a “better” call control system / PBX to handle the outgoing/incoming phone calls. And so, we can integrate our system with those clients to make that happen. In that case, these customers also just want a basic phone system because they are connecting it to something else.
